UK-based online retailer · Dec 2009 – Dec 2010 · Built by Vaibhav Viraj
Revenue peaks in Q4 (Oct–Nov 2010), driven by seasonal gift purchasing. November 2010 was the strongest month at £1.17M — nearly double the January trough of £557K.
29.9% of customers are Champions — high recency, frequency, and spend. 25% are Lost, representing a significant re-engagement opportunity.
The UK accounts for 83.95% of all revenue. Ireland and Netherlands are the strongest international markets.
The White Hanging Heart T-Light Holder leads with £151K in revenue. The Regency Cakestand generates high revenue despite lower unit volume — indicating strong pricing power.
| Segment | Customers | Avg Days Since Purchase | Avg Orders | Avg Spend (£) | Recommended Action |
|---|---|---|---|---|---|
| Champion | 1,288 | 18 days | 9.7 | £4,970 | Reward & retain — loyalty programme |
| Loyal | 603 | 25 days | 2.3 | £586 | Upsell — product bundles & recommendations |
| Potential Loyalist | 782 | 83 days | 3.8 | £1,488 | Nurture — personalised email campaigns |
| New Customer | 299 | 30 days | 1.0 | £361 | Onboard — welcome series, first repeat discount |
| At Risk | 264 | 84 days | 1.0 | £435 | Re-engage — win-back offer |
| Lost | 1,076 | 240 days | 1.8 | £642 | Last chance — deep discount reactivation |